Columbus, NM Carzalia Valley Produce, home of the "Carzalia Sweet" onion has announced
the creation of a new marketing logo. This logo was designed to represent the farm and the
valley, while creating a updated image for Carzalia Valley Produce.
New retail 3, 5, and 10 lb bags will reflect this new logo. Along with the bags the 40 lb carton
will also be redesigned incorporating the new logo. "We are wanting the buyers, store
employees, and the consumers to start recognizing this new logo and associating it with a super
sweet onion, "Carzalia Sweet", said Chaddy Robinson, Promotions Director for Carzalia Valley
Produce. This logo will also be used to identify special projects and promotions at both the retail
and wholesale market levels. All extensions of our marketing will be identified with this new
logo including redesigning our website and creating a new retail merchandising program.
James Johnson, vice president of Carzalia Valley Produce said "this new logo is the next step for
us to be identified by the buyers and consumers for our super sweet onion, "Carzalia Sweet".
Carzalia Valley Produce has made a commitment to the sweet onion industry to keep pace of the
ever changing produce world while basing all decision on the sound, family-oriented values used
to establish this farm over four generations ago. Carzalia Valley Produce has been supplying
consumers with a superior onion since 1953 and have demonstrated their ethics and
responsibility to the produce industry. From this obligation to the industry, the "Carzalia Sweet"
was born. The "Carzalia Sweet" season runs from June through September, grown in the high
deserts of New Mexico. The "Carzalia Sweet" is sold exclusively by Griffin Holder, (800) 525-
5397. Other produce grown by Carzalia Valley Produce include green chile, watermelons, and
pumpkins.
For additional information contact James Johnson at (505) 531-2219 or Chaddy Robinson at
(505) 647-4852.
###
|
